Hi welcome to Zahra Ibrahim's blog :)
What I am looking forward to gaining from this course is to gain a deeper appreciation for how the internet and technology affect and enhance the marketing functions within an organization. Also, to better understand the changes within consumer behavior with the progress and evolution of the internet, particularly for purchase of travel and services in hospitality. I think too that it would be fascinating to know how social catalysts such as culture and demographics as well as consumer income an expenditure affect the world of online marketing.
